» RALF LIEBALEXANDRA MICHALAK
Sales & Marketing Manager
Ph: +49 (89) 6890 638-14
alexandra@lieb-management.de
Since November 2007 Alexandra is the Sales & Marketing Manager for the Hungarian hotel chain Danubius Hotels Group for Germany, Austria and Switzerland. She joined Lieb Management as a Sales & Marketing Manager in July 2010. The representation of an international hotel chain has provided her with a deep and profound sales knowledge and understanding how to market hotels to the respective MICE groups. Her working experience includes the development, implementation and control of annual sales strategies and monthly revenue reports. Here the main focus is on the generation of new association and MICE business through trade fair attendance, organizing of familiarization trips and personal sales calls with corporate clients and MICE agencies. Through mainly proactive sales, she was able to establish productive relationships with key contacts across the MICE industry.